Guerrilla Campaigns
Who knew that marketers could take something from military tactics? Guerrilla marketing is the use of combining unconventional ideas to help fight the somewhat structured marketing world. It originally was started as a cheap way to scrap through small budgets and gain easy access to a project's completion. Now, it's becoming somewhat of an immediate need from big brands. I've found some truly wonderful creative campaigns that will surely question the way you look at your products.
